Yandex Leak and Automotive SEO
Yandex, the leading search engine in Russia and the neighboring countries, recently released (or had someone release ) 1900+ criteria for their search engine. This update has been highly anticipated by the SEO community and has received widespread coverage in the industry, including on Search Engine Land.
The release of 1900 criteria by Yandex is significant because it provides insight into the company's priorities and the factors they consider when ranking websites. These criteria give SEOs a better understanding of what they need to do to improve their website's visibility in Yandex search results.
Why does Yandex matter when it isn’t Google or even used in America? Yandex is a clone of Google taking many of their cues and even engineers to build their product. In addition it also gives digital marketing people an insight into the thought process behind building a robust search engine with tens of millions of users. Russia also is still a very large country with a lot of very bright technical minds and end users. Just like we take smaller sample sizes for reference when doing polling or getting user sentiment this is a smaller sample size into the ‘brains of search’ or what secret sauce of what let’s pages rank higher than others.
One of the key takeaways from the 1900+ criteria was that links need to be refreshed, content needs to be refreshed as it loses its relevance over time.
Another important factor is user experience. Yandex wants to ensure that users have a positive experience when visiting a website. This includes fast loading times, mobile-friendliness, and accessible design.
Yandex also places a strong emphasis on the technical aspects of a website, including its code, website structure, and the use of technology such as HTTPS encryption.
The release of 1900 criteria by Yandex serves as a reminder of the importance of following best practices in SEO. By adhering to these criteria, websites can improve their visibility in Yandex search results and reach a wider audience.
In conclusion, the recent release of 1900 criteria by Yandex highlights the company's commitment to providing high-quality search results to its users. By understanding and following these criteria, website owners can improve their website's visibility and reach their target audience.
